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#REDIRECT [[Zeta Global]] |
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{{Infobox company |
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| name = Zeta Interactive Corporation |
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| logo =[[File:Zeta Interactive.jpg|thumb|Zeta Interactive Logo]] |
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| type = [[Private company|Private]] |
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| genre = |
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| foundation = January, 2008 |
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| founder = |
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| location_city = [[New York City]] |
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| location_country = [[United States]] |
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| location = |
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| locations = United States, [[India]] |
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| area_served = |
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| key_people = [[David A. Steinberg]], <small>[[Chief Executive Officer|CEO]]</small> |
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| industry = [[Digital marketing]] |
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| products = |
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| services = [[Email marketing]]<br /> [[Search engine marketing]]<br /> [[Search engine optimization]]<br /> [[Web development|Website development]]<br /> [[Social media marketing]]<br /> [[Web mining]]<br /> [[Strategic service management]]<br /> [[Risk and strategic consulting]]<br /> [[Web analytics]] |
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| homepage = http://www.zetainteractive.com/ |
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| footnotes = |
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}} |
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'''Zeta Interactive''', '''Zeta Interactive Corporation''', is an international internet marketing firm founded in 2008. The privately owned company's headquarters are in New York City, and the firm has an Indian division headquartered in [[Hyderabad, India|Hyderabad]]. Founded by [[David A. Steinberg]] and [[John Sculley]] in 2007, Zeta is a big data firm. The company's set of Data, Email, Social, Search and Mobile solutions are used various Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with offices in Tampa, FL, London, Bristol, UK and Hyderabad, India<ref name="PRNW Zeta">{{cite news|url=http://www.prnewswire.com/news-releases/world-class-big-data-driven-marketing--crm-company-rebrands-to-zeta-interactive-240087201.html|accessdate=14 January 2014|newspaper=PR Newswire|date=January 14, 2014}}</ref>. |
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The company published notable yearly [[World Wide Web]] "[[Marketing buzz|buzz]]" rankings of online [[advertisement]]s based on analyses of web [[Chatter (signals intelligence)|chatter]].<ref>{{cite news| url=http://www.nytimes.com/2011/12/29/business/media/etrades-campaign-creates-the-most-online-buzz.html | work=The New York Times | first=Tanzina | last=Vega | title=E*Trade's Baby Creates the Most Online Buzz | date=28 December 2011}}</ref><ref>{{cite news| url=http://blogs.wsj.com/runway/2011/12/09/the-fashion-buzz-report/ | work=The Wall Street Journal | first=Courtney | last=Banks | title=The Fashion Buzz Report | date=9 December 2011}}</ref> Zeta International was initially formed when Zustek Corporation, an [[Direct marketing#Email Marketing|Email marketing]] firm, acquired Adverb Media, a digital marketing company, then changed its name to Zeta Interactive Corporation.<ref>http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7828714</ref><ref>{{cite book|last=Brown|first=Rob|title=Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications|year=2009|isbn=978-0-7494-5507-1}}</ref> |
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In January 2014, Zeta announced a corporate re-brand, bringing together the resources of the data firm XL Marketing, also founded by Steinberg, and creating a firm that focuses on big data, customer acquisition, and [[Customer Relationship Management]] solutions <ref name="YF Zeta">{{cite news|title=World Class Big Data-Driven Marketing & CRM Company Rebrands To Zeta Interactive|url=http://finance.yahoo.com/news/world-class-big-data-driven-140000569.html|accessdate=14 January 2014|newspaper=Yahoo Finance}}</ref>. |
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The current CEO is David A. Steinberg.<ref name="CEO Steinberg">{{cite web|title=Zeta Interactive Website|url=http://www.zetainteractive.com/who-we-are/management.html|work=About Us Section|publisher=Zeta Interactive|accessdate=24 December 2013}}</ref> |
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==References== |
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{{Reflist}} |
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[[Category:Internet marketing companies]] |
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[[Category:Companies established in 2008]] |
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[[Category:Multinational companies based in New York City]] |
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{{company-stub}} |
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Latest revision as of 16:26, 29 November 2016
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