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How Brands Are Built

How Brands Are Built

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches, and Service Providers

Robyn Graham - Business Growth Strategist and Business Coach for Christian Coaches and Service Providers

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Are you tired of overthinking, spinning in circles, and doing "all the things" with minimal results, to grow your business? If yes, and you are a coach or service provider, you are in the right place! Welcome to the Robyn Graham Show, the Go-To podcast for coaches and online service providers who want to eliminate the guesswork of building sustainable businesses – without having to be on social media. Social media is not the end-all-be-all of digital marketing and can result in comparison, d ...
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The Brandsmiths Podcast

Amy Swift Crosby & Hilary Laffer

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Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of pr ...
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Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve live ...
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The Brand Edit

Debra K Menke

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Welcome to The Brand Edit —where beauty meets brains and business gets a glow-up! ✨ Blending decades of sales and marketing, with fresh, AI-powered strategies, Deb offers strategies for med spa owners and aesthetic entrepreneurs - helping them stand out from the 'sea of same' - and lead their market. From social media hacks to branding magic and the latest tech tools (hello, AI!), every episode is packed with fun, fresh insights. Whether you’re here to refresh your brand, architect your imag ...
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When you say yes to God, He will equip you for the calling. It may feel frightening to say yes to God, but great things can happen when we do. Heather Wilson's journey to build GiveSendGo is a perfect example. What happens when you say yes to God? Heather discovered she could bring hope to many when she said yes to God. Her journey began as a foste…
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Be Fruitful and Multiply: Embracing Multiplication in Business In the whirlwind of daily tasks and business responsibilities, it's easy to feel like you're constantly running in circles. The endless to-do lists and the mounting expectations can lead to feelings of burnout and frustration. However, by embracing the concept of multiplication based on…
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Spring Cleaning for Business: Boost Your Success This Season Spring cleaning isn't just for your home—it's also a powerful tool for revamping your business and setting it up for success. Learn more about how Spring cleaning for business is the perfect way to tidy up the back end of your business operations to help attract your soulmate clients. Her…
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A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was ask…
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Facts about Google Ads to help determine if they are right for me and right for my business. Have you questioned whether or not Google ads are for you and your business? Would running Google Ads help you attract more soulmate clients? Are they even in the wheelhouse in terms of your financial resources? Let's explore some facts about Google Ads to …
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Navigate Anxiety and Become a Speaker: How to Move from Suffering to Living and Empowering Others with Your Voice Navigating through anxiety can feel overwhelming, and it is not something that can be cured. However, you can learn how to move to a place where you can say I no longer suffer from it; I am living with it. Learn to navigate anxiety and …
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Monetize Your Email List: Strategies for Success Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively. The Importance of a Strategic Approach Why make marketing harder than necessary when there are more strateg…
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Unlocking the Clarity of Purpose Often, life feels chaotic and overwhelming, causing us to lose sight of our true selves and intentions. This journey not only affects our personal growth but also hinders our ability to live authentically. Finding our clarity of purpose requires aligning with God's plan for us and letting go of comparison. Embracing…
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Discovering Our True Identity: A Journey to Finding Identity in Christ Feeling lost and not connecting with your identity in Christ can affect your relationships, career, and overall well-being. Finding and solidifying your identity in Christ can help you find clarity and fulfillment. Breaking Free from False Identities In our journey to find our i…
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Stepping Forward with Purpose: The Inspiring Journey of Following God's Calling Life is often full of unexpected challenges, and when we are truly following God's calling, we can listen to him and be led to profound transformations. It is essential to keep your faith as your guiding light and to hear the message God is sending you. Embracing Change…
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Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis. Embrace the Foundation: Customer Analysis A successful marketing strategy begins with a deep knowled…
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What are the keys to unlocking Your Potential to be number one in your industry? Unlocking your potential to be number one in your industry requires more than just skill or expertise; it’s about building meaningful relationships, embracing your identity, and staying authentic in everything you do. In this journey, having a strong foundation in fait…
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Embracing the Story of Deborah's Legacy: Lessons in Leadership, Purpose and Uncommon Courage Each of us has unique gifts God has put in our hearts. Following what you are called to do can often be blurred by societal pressures. The story of Deborah is one in which we can draw inspiration and follow in her steps of listening to the Holy Spirit and f…
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In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. This innovative, four-day virtual event featured 24 speakers and attracted over 20,000 attendees from 156 countries, significantly surpassing Jacob's ini…
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One of the best ways to create lasting memories is to adopt family Christmas traditions. Holiday traditions are special and strengthen the bond of family. When family Christmas traditions are adopted and implemented, you can alleviate stress. Instead of being like Mary, become more like Martha and enjoy the time with family. Holiday traditions make…
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Many entrepreneurs find sales daunting, but understanding the right strategies can help them master this critical aspect of business building. These essential strategies to master sales include shifting your mindset and integrating effective branding, marketing, and sales systems. Embrace the CEO Mindset Moving from an entrepreneur mindset to a CEO…
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Organizational efficiency through systems and processes is transformational for Nonprofits The foundation for success in businesses and nonprofits lies within organizational efficiency. Learn more about how the impact method can bring clarity to your nonprofit. Building a Solid Foundation Starting a business can be a gamble, with 23 % of businesses…
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Marketing with purpose is a key part of building your business. This can often feel intimidating. The key to successful marketing is to align it with your purpose and values. Three Components for Marketing With Purpose Focus on these three components to achieve successful marketing with purpose: authenticity, intention, and generosity. Embracing Au…
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Empowering Nonprofits with Strategies for Fundraising and Emotional Connections When entering the nonprofit world, fundraising can seem very difficult. This is especially true if you do not have fundraising strategies. Solid fundraising strategies can revitalize your energy toward your mission by helping you stay focused and more efficient. Identif…
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The Power of Faith and Resilience in Transforming Your Business Journey Building a successful business while maintaining a strong sense of personal grounding can be challenging. However, the power of faith and resilience in shaping one's dream life and business is truly astounding. Prioritizing time to pray helps guide your days to accomplish your …
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To grow your business without social media, you must master podcast pitching. Podcast pitching is integral to your online visibility strategy, especially if you want to create success without social media. The Advantages of Being a Podcast Guest Being a guest on reputable podcasts helps improve your online visibility, grows your credibility and aut…
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The Power and Complexity of Thought Work: Navigating Emotions, Intuition, and Change "Thought work" has become a popular buzzword, especially in the coaching and self-development industries. Understanding and applying thought work strategies effectively involves exploring thoughts and the interconnectedness of our emotions, intuition, and behaviors…
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In a saturated marketplace, it is crucial to niche down. With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more oppor…
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Say hello! We love fan mail. 🩷 Description: Having trouble keeping your books full? No stress—this episode of Brandedit.ai has got you covered! Deb’s dropping the ultimate playbook to help you elevate your aesthetics business, attract loyal clients, and fill your schedule with ease. If you’re ready to ditch the hustle for bookings and start owning …
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Increase your business profitability through Enhanced Client Retention Strategies. Many entrepreneurs wonder why their revenue is not increasing. They often blame sales and marketing. Why? Because they are not making meaningful connections when investing in marketing and sales strategies. There is a hidden key to increasing profitability: client re…
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Say hello! We love fan mail. 🩷 In this heartfelt bonus episode of BrandEdit.ai, I’m sharing something incredibly special—an unscripted, raw interview recorded in 2015 with my dad, Denis Menke, a former Major League Baseball player and coach. With a career spanning 40 years, Denis played for iconic teams like the Atlanta Braves, Houston Astros, and …
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The decision to hire a business coach can feel daunting. But suppose you want to eliminate the guesswork in starting and growing your business. In that case, hiring a business coach is crucial. You might be thinking, if hiring a business coach is crucial to my long-term success, how do I hire the right one? First, research to ensure you hire a busi…
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, Debra K. Menke breaks down how med spa owners can leverage AI-powered email marketing to drive client bookings, boost engagement, and turn leads into loyal customers. From personalized email campaigns to automating follow-ups, Debra shares the must-know strategies that will take your e…
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, we’re diving into the power of Artificial Intelligence to help you create buzz-worthy press releases that make your med spa or esthetic practice stand out. Whether you’re launching a new treatment, hosting an event, or looking to boost your brand’s visibility, AI tools like ChatGPT can…
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Alberta Jordan shared what it's been like working with Robyn Graham as her business coach. In addition, she shared her work as a divorce recovery coach. Embracing the Journey Towards Healing, Divorce Recovery The complexities of life often lead to complex and heart-wrenching experiences such as divorce recovery. Embracing this journey is essential …
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Say hello! We love fan mail. 🩷 Episode 2: How to Use AI to Boost Your Med Spa’s Content Marketing In this episode of BrandEdit.ai, host Debra K. Menke reveals how med spa owners can harness the power of AI to streamline their content marketing and stand out in a highly competitive industry. Learn how to craft killer ChatGPT prompts to generate high…
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, host Debra K. Menke dives into how med spas can stand out in a crowded market where everyone’s offering the same treatments. From using AI-powered strategies to crafting unique client experiences, Debra shares her insider tips and tricks from 30+ years in the aesthetics industry. Plus,…
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Many people recognize the value of hiring a coach. However, many others don't realize the potential ROI of coaching and let fear prevent them from working with a coach who could help them tremendously. I recently asked a potential client what would make her say YES to a coaching package. She said knowing there would be an ROI (return on investment)…
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A famous phrase often heard is "Your words matter." Whether you realize it or not, your words and thoughts profoundly impact your life. Your words and thoughts shape your life experiences and even your physical health. So, this revolutionary concept is that humans can alter their brain's physical structure by changing negative thought patterns and …
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Launching You: How to Become an Author and Transform Your Life and Business There's a constant buzz about launching programs, courses, businesses, or books in the contemporary business world. However, beyond these traditional milestones lies a deeper, more personal launch that can drive growth, healing, and myriad opportunities in business. Learn m…
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It is possible to create business success without social media. As a business coach for women, I often hear people say they do not want to be on social media. The world has told them that social media is the key to success. They are frustrated with social media because it isn't generating the desired results—attracting the right people who want to …
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The Path to Financial Health: Strategies to Increase Profitability Embrace these strategies to increase profitability and take proactive steps to ensure that your business thrives both now and in the future. Three Key Strategies to Increase Profitability Ensuring the financial health of a business is a critical component that can determine both suc…
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The Power of Pinterest for Business: Tips and Insights for Pinterest Marketing Strategies Pinterest has emerged as a powerful tool for businesses looking to drive traffic to their websites and grow their online presence. You can leverage Pinterest for business success. Learn different Pinterest marketing strategies, common pitfalls, and practical a…
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Using Bundles effectively to grow your email list fast. It is immensely beneficial to grow your email list fast because the value of an email list cannot be overstated—it serves as a critical marketing tool, helping build community, keep audiences engaged, and maintain a presence in the minds of potential clients. What are Bundles, and how can they…
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How to Master Marketing, Sales, and Live Launches for Your Business- Learn how to sell without selling Learn how to sell without selling. If you're feeling stuck or are struggling to attract new clients to your business, these strategies are for you. Using Buki's actionable advice, you can turn your mindset around and help your business thrive. The…
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Personal relationships influence business success. From the bedroom to the boardroom, creating an environment that supports and nurtures both personal and professional relationships is crucial for success in business. Personal relationships have a significant impact on business trajectories. Discover how to manage these influences for greater entre…
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What you think about yourself and say to and about yourself will determine how your day, week, month, year, and life go. It is crucial to think before you speak. When you open your mouth and say things about yourself or anyone else, you are opening the door for Satan to step in and create chaos in your world. If you have found yourself thinking neg…
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Combat burnout and leverage AI to get more time back for your business AI, particularly tools like ChatGPT, has allowed business owners to streamline their processes while maintaining their unique brand voices. Learn how to leverage AI and revolutionize content creation, save time, and still sound authentically "you". Leverage AI as Your Virtual As…
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Personal values, dropping comparisons, and building confidence. Aligning with our values is not just about finding personal joy but also about creating a meaningful and fulfilling life and business. The Happy Mom Mindset This book provides valuable guidance for moms and anyone looking to build confidence and ward off the perils of comparison. "Comp…
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Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…
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